This week we welcome back Kyle Traynor to the podcast to discuss his passion for business development and education. Kyle is the founder of Elite Vitality Mastery, an educational organization for business owners in the fitness industry that provides the knowledge required to attain personal potential and create financial freedom. He also hosts the podcast Pivotal Conversations where he provides free content around successful business development.         Kyle provides insight into the approach for Elite Vitality Mastery with a brief discussion of the 3 pillars of a successful business model: Cash Flow, Intelligence and Branding. Kyle relays the importance of learning how to keep money, not just making more of it, as most other “business coaches” in the industry tend to advise. The duo discuss the place of social media in business and how a large following does not necessarily equate to a large income. Jordan revisits his metaphor of the three-legged stool, in which a strong foundation for any business or personal plan involves standing on multiple, well developed principles. Kyle and Jordan chew on: the notion of developing a brand and its role in entrepreneurial success, how much “hard work” is really involved in building your business, and the personal attributes of adaptability, self-awareness and self criticism. Make sure to check out Kyle’s soon-to-be released Steel in the Walls Program to learn more!     Kyle’s Media Steel in the Walls Program Elitevitalitymastery.net Personal IG: @kylertraynor Elite Vitality Mastery: @elitevitalitymastery For other strength training, health, and injury prevention resources, check out our website, YouTube channel, and Instagram.  For more episodes, subscribe and tune in to our podcast. Also make sure to sign up to our mailing list at www.pre-script.com to get the first updates on new programming releases. You can also follow Dr. Jordan Shallow and Dr. Jordan Jiunta on Instagram!