In this week's episode, Jordan and Kyle discuss the evolution of business in the fitness industry and the importance of existing on social media. They emphasize the value of finding your niche and target audience, as well as the power of sharing personal content.    They also discuss the benefits of working in-person before going online and overcoming the fear of going to work. The conversation highlights the evolution of content creation and the potential lucrative nature of the fitness industry.   They conclude by emphasizing the importance of showing up to work and putting yourself out there. Jordan and Kyle discuss the importance of taking responsibility for one's own success and creating and following your own rules.    They also talk about learning from consequences and the hierarchy of metrics in business. They emphasize the value of quality and delivery in content creation and the importance of being authentic and yourself. They also mention the upcoming L2 and L3 classes.   We’ve got a new sponsor! Marek Health is a health optimization company that offers advanced blood testing, health coaching, and expert medical oversight. Our services can help you enhance your lifestyle, nutrition, and supplementation to medical treatment and care. https://marekhealth.com/rxd Code RXD   Don’t miss the release of our newest educational community - The Pre-Script ™ Collective! Join the community today at www.pre-script.com.   For other strength training, health, and injury prevention resources, check out our website, YouTube channel, and Instagram.  For more episodes, subscribe and tune in to our podcast. Also, make sure to sign up to our mailing list at www.pre-script.com to get the first updates on new programming releases. You can also follow Dr. Jordan Shallow and Dr. Jordan Jiunta on Instagram!