Mark Coles discusses his journey from personal trainer to business mentor, highlighting the importance of accountability and finding mentors who align with your values. He emphasizes the need for coaches to have a principles-based approach and a strong coaching foundation before venturing into the business side. Mark predicts the fitness industry will continue to produce multimillionaires and sees a shift towards more coaches incorporating online coaching. He stresses the importance of certainty and knowledge in achieving success as a coach, while acknowledging the challenges and emotional instability coaches may face. Mark's measure of success is progress and the impact he can make on coaches' lives. About Mark Coles Mark Coles is a renowned fitness coach and business mentor with over 24 years of experience in the industry. He has built a successful coaching business and has helped hundreds of coaches worldwide achieve their goals. Mark is known for his principles-based approach to merging fitness and business and is highly regarded for his ability to innovate and adapt in the industry.   We’ve got a new sponsor! Marek Health is a health optimization company that offers advanced blood testing, health coaching, and expert medical oversight. Our services can help you enhance your lifestyle, nutrition, and supplementation to medical treatment and care. https://marekhealth.com/rxd Code RXD   Don’t miss the release of our newest educational community - The Pre-Script ™ Collective! Join the community today at www.pre-script.com.   For other strength training, health, and injury prevention resources, check out our website, YouTube channel, and Instagram.  For more episodes, subscribe and tune in to our podcast. Also, make sure to sign up to our mailing list at www.pre-script.com to get the first updates on new programming releases. You can also follow Dr. Jordan Shallow and Dr. Jordan Jiunta on Instagram!