In this episode Mac and Thayer’s conversation covers various topics related to brand awareness and building a strong brand. They discuss the importance of focusing on coaching and providing quality service to clients, as well as highlighting the importance of staying consistent and dedicated to work commitments, even while traveling. They also explore how companies like Whoop expand their brand through product diversification. The conversation emphasizes the need for genuine and authentic content creation that reflects the coach's expertise and values. This episode emphasizes the need to adapt and be organized to ensure that clients are not disrupted. Mac and Thayer discuss how small efforts, such as giving notice to clients ahead of time, can make a big difference in maintaining brand reputation.    We’ve got a new sponsor! Marek Health is a health optimization company that offers advanced blood testing, health coaching, and expert medical oversight. Our services can help you enhance your lifestyle, nutrition, and supplementation to medical treatment and care. https://marekhealth.com/rxd Code RXD   Don’t miss the release of our newest educational community - The Pre-Script ™ Collective! Join the community today at www.pre-script.com.   For other strength training, health, and injury prevention resources, check out our website, YouTube channel, and Instagram.  For more episodes, subscribe and tune in to our podcast. Also, make sure to sign up to our mailing list at www.pre-script.com to get the first updates on new programming releases. You can also follow Dr. Jordan Shallow and Dr. Jordan Jiunta on Instagram!