Dr. Katrina Burrus, MCC talks with Diana Fryc about women in leadership and some of the obstacles they face in the business world as they answer the following questions. Why aren’t there more women in leadership roles (C-suite/VP) and how can we change this? What are the most surprising hurdles women in leadership keep running into? What are the different huddles between women of color and Caucasians? What will it take to make lasting change for diversity? How can we do a better job of educating people about Generation Z and Consumer buyers? Who is Diana Fryc? Diana believes that business should be a force for good and uses her networking superpowers to drive change in the food, beverage, and wellness industries, specifically in the areas of employment diversity, food equality, and the promotion of sustainable supply chain. She founded and hosts The Gooder Podcast where she interviews the powerhouse women leading on every level in food, beverage, and wellness. Diana Fryc is a marketing industry executive with 20 years advising brands from fortune 50 to start-ups on how to address their toughest growth challenges. As partner and CMO of creative branding firm, Retail Voodoo, uses her expertise in brand development, innovation, consumer markets, marketing, and packaging systems to help clients generate meaningful and sustainable growth. Tireless and determined, Diana is obsessed with the world of food, beverage, and wellness brands – and has been building long-standing client relationships because people trust her to put the right combination of people and business assets together to move mountains. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to iTunes. We would love a review on iTunes or other platform. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of www.mkbconseil.ch a company specialized in leadership development and executive coaching.