Rhys shares his journey in the fitness industry and how he transitioned from being a coach to building a successful online coaching business. He emphasizes the importance of systemizing tasks and creating standard operating procedures to scale a business. Rhys also discusses the need to focus on key metrics such as customer lifetime value, average dollar cost, churn rate, and sales conversions. He advises coaches to prioritize customer success and retention rather than solely focusing on acquiring new clients. Additionally, Rhys highlights the value of finding your own voice and playing to your strengths in content creation.   Key Takeaways: Systemize tasks and create standard operating procedures to scale your business. Focus on key metrics such as customer lifetime value, average dollar cost, churn rate, and sales conversions. Prioritize customer success and retention to drive business growth. Find your own voice and play to your strengths in content creation. About Rhys Livingstone: Rhys is a successful entrepreneur and business owner in the fitness industry. Based out of Melbourne Australia Rhys has built a thriving online coaching business and has helped many coaches scale their own businesses, both brick-and-mortar and online.   We’ve got a new sponsor! Marek Health is a health optimization company that offers advanced blood testing, health coaching, and expert medical oversight. Our services can help you enhance your lifestyle, nutrition, and supplementation to medical treatment and care. https://marekhealth.com/rxd Code RXD   Don’t miss the release of our newest educational community - The Pre-Script ™ Collective! Join the community today at www.pre-script.com.   For other strength training, health, and injury prevention resources, check out our website, YouTube channel, and Instagram.  For more episodes, subscribe and tune in to our podcast. Also, make sure to sign up to our mailing list at www.pre-script.com to get the first updates on new programming releases. You can also follow Dr. Jordan Shallow and Dr. Jordan Jiunta on Instagram!