Shallow is joined by James Marshall, director of media at Pre-Script and owner of Marshall Media. They discuss the need for authenticity, the value in content direction and the importance of building a brand first before prioritizing content creation.   We’ve got a new sponsor!   Marek Health is a health optimization company that offers advanced blood testing, health coaching, and expert medical oversight. Our services can help you enhance your lifestyle, nutrition, and supplementation to medical treatment and care. https://marekhealth.com/rxd Code RXD   Don’t miss the release of our newest educational community - The Pre-Script ® Collective! Join the community today at www.pre-script.com.   For other strength training, health, and injury prevention resources, check out our website, YouTube channel, and Instagram.   For more episodes, subscribe and tune in to our podcast. Also, make sure to sign up to our mailing list at www.pre-script.com to get the first updates on new programming releases.   You can also follow Dr. Jordan Shallow and Dr. Jordan Jiunta on Instagram!   Dr. Jordan Shallow: https://www.instagram.com/the_muscle_doc/ Dr. Jordan Jiunta: https://www.instagram.com/redwiteandjordan/   Authenticity and Consistency (00:03:11) Investing in Brand Building (00:10:59) Coaches' Cognitive Dissonance (00:13:51) Being Comfortable and Authentic (00:20:00) Tapping into Untapped Markets (00:28:07) Building a Brand First (00:31:18) The Curse of Virality (00:36:22) Understanding Your Brand and Values (00:38:33) Evolution of Personal Values (00:39:03) Danger of Popping Off (00:40:01) Preparing for the Worst-Case Scenario (00:44:37) Importance of Providing Content Direction (00:49:57) Taking Responsibility for Your Content (00:50:24) Surviving Without Social Media (00:53:10)