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Ep. #6 How Athletes Unlimited is Revolutionizing Women's Sports, ft. Anya Alvarez
Ep. #6 How Athletes Unlimited is Revolutionizing Women's Sports, ft. Anya Alvarez
ratings:
Length:
25 minutes
Released:
Mar 9, 2021
Format:
Podcast episode
Description
In Ep. #6, Caroline sits down with Anya Alvarez, the Director of Content & Digital at Athletes Unlimited.During this episode, Anya & Caroline discuss how Athletes Unlimited is disrupting the women’s sports industry by offering new professional leagues for the world's best athletes. Their new model of play is fantasy-inspired, and has a radical new scoring system with points - and money on the line. They currently have leagues for professional softball, volleyball, and lacrosse. In addition to offering a radical new model of play, Anya and the team at Athletes Unlimited are doing something that has never been done before in the sports industry - they're centering the athlete & sports fan as inherently female. While Athletes Unlimited has only been in business for a year, they have already made waves by showing more and more value to their athletes, brand partners, and fans. The demonstrated media value for their softball league alone this summer was $25.9 million, and so far they've partnered with CBS, Fox Sports, YouTube, Twitter and Twitch, and ESPN and more to make the leagues & games accessible to fans.They've also signed multiple partnership deals with national brands such as GEICO, Gatorade, Hyperice, Lasso Gear, NeuroFuel, VKTRY, Mikasa, West+Wilder, and Mariner Wealth Advisors that will support Athletes Unlimited’s inaugural volleyball season, running from February 27 to March 29 in Dallas, Texas. Athletes Unlimited is also investing in the fan experience by launching The Unlimited Club, which allows fan to get closer to the action than ever before.More from GOALS Subscribe: Email sign-upTwitter: @goals_sports_Instagram: @goals_sports_Podcast Merch: goals-sports.com/purplemugEmail: caroline@goals-sports.com
Released:
Mar 9, 2021
Format:
Podcast episode
Titles in the series (93)
Ep. #5 How OnPar Now is Disrupting the Women's Golf Industry, ft. Jan Receski: In Ep. #5, Caroline sits down with Jan Receski, the Founder & CEO of OnPar Now - a brand new state-of-the-art indoor golf facility in Pittsburgh, Pennsylvania. After an incredibly successful 30-year career, Jan is entering the women’s golf business. She started OnPar Now to create an inclusive space where no one would be excluded from the game of golf. Jan recognized that the women's golf industry is a growth opportunity that is ripe for disruption, and the team at OnPar Now is on a mission to change the women's golf game forever. by The Business Case For Women's Sports