LIVE from the Ally Tipoff, hear from Andrea Brimmer the Chief Marketing and PR Officer at Ally Financial.⚡️ We recorded episode 76 of ?️The Business Case For Women’s Sports, presented by @ally, at the Spectrum Center in North Carolina right before the start of the first-ever Ally Tipoff.The Ally Tipoff was created in collaboration with Ally and the Charlotte Sports Foundation to bring more attention to the start of the women’s college basketball season. ?️The event featured a high-profile match-up between Iowa vs. Virginia Tech - two of last year’s Final Four teams as they began their seasons and journeys to the National Championship. By the numbers: ?15,196 fans attended ? It was the most-attended women's college basketball game ever in North Carolina ??It was highest attended regular season game in Virginia Tech program historyIn this episode, hear Andrea and Caroline discuss Ally’s game-changing leadership & strategy to invest in women’s sports - which includes creating the first-ever Ally Tipoff. More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop