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Ep. #90 The Power of Data in Capitalizing on the Growth of Women’s Sports, ft. Laura Andriani
Ep. #90 The Power of Data in Capitalizing on the Growth of Women’s Sports, ft. Laura Andriani
ratings:
Length:
22 minutes
Released:
Apr 30, 2024
Format:
Podcast episode
Description
In episode #90 of ?️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Laura Andriani, the Senior Vice President of Consulting at Two Circles – which is a global, data-driven sports agency that helps sports organizations build direct relationships between sports & fans. Laura & the team at Two Circles have extensively studied the women’s sports industry across the globe, and are bullish on using data to demonstrate the long-term value of women’s sports. In this episode, hear Laura & Caroline discuss: ?The unprecedented growth that we’ve seen in women’s sports over the last few years alone.?How fans of women’s sports demonstrate different behaviors than fans of men’s sports. ?How Laura & her team use data to make the business case for investing in women’s sports. More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop
Released:
Apr 30, 2024
Format:
Podcast episode
Titles in the series (95)
Ep. #1 The Story of the WNBA Orange Hoodie, ft. Eb Jones: In Ep. #1, Caroline interviews Eb Jones to hear the full story of the WNBA Orange Hoodie, and how it came to be one of the most successful pieces of merchandise in the history of women's sports. by The Business Case For Women's Sports