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Ep. #30 Breaking Down the SponsorUnited 2022 Women in Sports Sponsorship Report, ft. Chad Groves
Ep. #30 Breaking Down the SponsorUnited 2022 Women in Sports Sponsorship Report, ft. Chad Groves
ratings:
Length:
20 minutes
Released:
Nov 23, 2022
Format:
Podcast episode
Description
In Ep. #30, Caroline talks with Chad Groves from SponsorUnited about the recent growth of sponsorship deals within the women's sports industry.In October of 2022, SponsorUnited - the leading global sports, entertainment and media intelligence platform - released the 2022 Sponsor United Women In Sports Report, which is a first-of-its-kind report that delivers an in-depth analysis of more than 350 athletes, 7,100 deals, and over 33,000 social posts between leagues, teams, athletes, and brands in women's sports.A few key takeaways from this report were:? The quantity of women's sports sponsorships increased by 20% in the past year. (Not necessarily the amount of money, the number of deals)⛳ The Ladies Professional Golf Association (LPGA) welcomed over 1,000 new partners across their tournaments & events.⚽ Alex Morgan was the most endorsed female athlete.? The Financial category is the most actively sold category currently in women's sports.In this episode, hear Chad & Caroline break down these findings and make the business case for why brands should invest in women's sports athletes and properties, and check-out the full report here.More from GOALS Follow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shopEmail: hello@goals-sports.com
Released:
Nov 23, 2022
Format:
Podcast episode
Titles in the series (94)
The Business Case For Women's Sports: Pilot: Welcome to the GOALS Podcast - The Business Case For Women's Sports, where we explore every corner of the women’s sports industry from the field to the front office. Hosted by Caroline Fitzgerald, this podcast will set-out to prove that it’s good business to be in the business of women's sports. Every episode, we will interview leaders in women’s sports and dig into topics like data insights, marketing strategies, and sponsorship deals, so we can share the stories behind the biggest breakthroughs in the industry. by The Business Case For Women's Sports