In this episode, Jay discusses the merger between the PGA Tour, DP World Tour, and LIV Golf, which will create a new entity called NuCo or Umbrella Corporation. He explains the assets each entity brings to the table and the potential value of franchising events. Jay also emphasizes the need for guaranteed player participation to increase the value of tournaments and create a stronger identity for each event. He suggests a 50-50 split between ownership and talent, with 25% allocated to the top star players and 25% to the rank and file players. In this conversation, Jay discusses the potential restructuring of professional golf and the need for change in the industry. He explores topics such as revenue split in professional sports, balancing ownership and player compensation, incentivizing growth in professional golf, expanding the team model, alternative sponsorship models, restructuring the golf calendar, and the future of professional golf.TakeawaysThe revenue split between players and owners in professional sports is an important factor in determining player compensation.In professional golf, there is a need to balance ownership and player compensation to ensure fairness and incentivize growth.Expanding the team model in golf can create new opportunities for players and increase interest in the sport.Alternative sponsorship models, such as team sponsorship, can provide more value to sponsors and contribute to the growth of professional golf.Restructuring the golf calendar and moving away from the old professional golf model can drive interest and make the sport more appealing to a global audience.Guaranteeing player participation in key events, such as the global series and majors, can help elevate the status of these tournaments and create a more structured and competitive golf ecosystem.Chapters00:00 Introduction and Purpose of the Podcast03:14 The Merger between the PGA Tour, DP World Tour, and LIV Golf10:01 NuCo (Umbrella Corporation) and the Assets of Each Entity23:36 The Economics of Golf and the Need for Guaranteed Player Participation30:20 Franchising Valuable Events and Creating Strong Identities44:07 Franchising Events on the European Tour51:36 Ownership and Investment in the New Co56:36 Balancing the Value of Star Players and Rank and File Players57:05 Revenue Split in Professional Sports58:32 Balancing Ownership and Player Compensation59:36 Incentivizing Growth in Professional Golf01:01:03 Expanding the Team Model in Golf01:02:29 Designated Players and Team Sponsorship01:03:29 Alternative Sponsorship Models01:06:06 Restructuring the Golf Calendar01:08:15 Moving Away from the Old Professional Golf Model01:09:47 The Future of Professional Golf01:13:22 Guaranteeing Player ParticipationGolf Lovers United Fanzone!Fan of the show? Get involved even more by visiting our fanzone, with a range of membership and support options to bring you even closer to the action and to give you chance to have your say on the show!Vist the fanzone now: https://www.glugc.com/support--Thanks to our current GLU Brand Partners:Tee Times is the ONLY weekly golf recap newsletter that you need. You can subscribe for free and receive a weekly update on everything that matters in the world of golf. Thoughtfully written, respectfully delivered, and reporting news from every side of our beautiful game. Subscribe now for free at