Download Fairplay Exchange now at https://www.fairplayexchange.co.uk and use code GLU for a special bonus!Guest: Billy Gowing, Fair Play Exchange.Fair Play Exchange is a betting app that allows friends to place bets and settle payments online. The app was created to solve the problem of friends not carrying cash for bets. The initial target market for Fair Play Exchange was golfers, as golf has a strong betting culture. However, the app has expanded to include other sports and activities. Obtaining a gambling license and a bank account were major challenges for the company. Building trust and providing excellent customer service are key priorities for Fair Play Exchange. The app aims to create a community of users who can bet and have fun with their friends.TakeawaysFair Play Exchange was created to solve the problem of friends not carrying cash for bets.The initial target market for Fair Play Exchange was golfers, but the app has expanded to include other sports and activities.Obtaining a gambling license and a bank account were major challenges for the company.Building trust and providing excellent customer service are key priorities for Fair Play Exchange.The app aims to create a community of users who can bet and have fun with their friends.Chapters00:00 Introduction and Problem Statement01:24 How Fair Play Exchange Was Created03:53 Target Market and User Base06:29 Challenges in Obtaining Gambling License09:03 Initial Target Market: Golfers10:28 Expanding to Other Sports and Activities13:51 Future Features: Sweepstakes16:36 Community Building and User Acquisition18:08 Challenges in Obtaining a Bank Account19:54 Building Trust and Providing Excellent Customer Service21:28 Importance of Onboarding and User Engagement25:20 Creating Community through Golf Events26:31 Promo Code and User Incentives28:25 Conclusion and Call to ActionGolf Lovers United Fanzone!Fan of the show? Get involved even more by visiting our fanzone, with a range of membership and support options to bring you even closer to the action and to give you chance to have your say on the show!Vist the fanzone now: https://www.glugc.com/support--Thanks to our current GLU Brand Partners:Tee Times is the ONLY weekly golf recap newsletter that you need. You can subscribe for free and receive a weekly update on everything that matters in the world of golf. Thoughtfully written, respectfully delivered, and reporting news from every side of our beautiful game. Subscribe now for free at https://www.teetimes.pub.Thanks to our current GLU Brand Ambassadors:LIV Golf Forecasting - https://www.twitter.com/LIVGolf54Red Harrington - https://www.twitter.com/RedHarrington44Kevin Dignan - https://www.twitter.com/VivaLa54Andy Moore - https://www.twitter.com/AndyFreelance1Thanks to our current GLU Golf Lovers:Lisa Lamagna - https://www.twitter.com/LisaLamagna--If you like the show, remember to tell your golf-loving friends that they can subscribe in Apple Podcasts, Spotify, and at https://www.glugc.com. The easiest way to do all of that is at