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Ep. #68 Why Zwift Invested Big in Women and Signed on to Create the Tour de France Femmes avec Zwift, ft. Kate Veronneau
Ep. #68 Why Zwift Invested Big in Women and Signed on to Create the Tour de France Femmes avec Zwift, ft. Kate Veronneau
ratings:
Length:
24 minutes
Released:
Oct 31, 2023
Format:
Podcast episode
Description
In episode #68 of ?️The Business Case For Women’s Sports, presented by Ally, meet Kate Veronneau - one of the incredible leaders behind the creation of the Tour de France Femmes avec Zwift. ?♀️Kate is the Director of Women’s Strategy at Zwift - which is an online cycling game & training program that enables users to ride, train and compete in a virtual world.Used by over 3 million cyclists & athletes around the world, Zwift is one of the most beloved brands in cycling. ?♀️In her role, Kate focuses primarily on existing & potential female users of Zwift, and works on initiatives that serve and attract more women to the Zwift platform. ⚡️One of the major initiatives that Kate has spearheaded is the launch of the Tour de France Femmes avec Zwift - which is the dedicated women’s version of the iconic cycling race. ?In this episode, listen to the story of Tour de France Femmes avec Zwift from idea to inception, and hear why Zwift continues to make strategic investment in women’s sports.⚡More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shopEmail: hello@goals-sports.com
Released:
Oct 31, 2023
Format:
Podcast episode
Titles in the series (93)
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