Are you in an industry that needs a shakeup? In this episode, we talk with Cricket Lee former owner of Fit Logic and co-founder of Botasci. Cricket is an entrepreneur and inventor. Known for developing a commercial apparel fit standard called Fitlogic (company was sold earlier this year), Cricket has transformed the way women can buy clothing. The technology has been tested in Nordstrom, Macy’s, QVC, and online. During her development period she has had over 750 stories written about her journey including a cover story in Wall Street Journal, New York Times, Today Show, Forbes, Vanity Fair and much more.   To learn more about Cricket and her new venture Botasci, click here.   Special Announcement: Want to get support growing your business and give back to a community? We're donating the net proceeds from our upcoming event, Market Your Genius Live, to fund scholarships for women. To learn more about our event and the cause, click here.   If you'd like help from Nikki & team on growing your business - whenever you’re ready, here are 3 ways we can help you grow your business:   Join the Genius Profit Lounge to access free training sessions.   Watch our IGTV series by following us at Market Your Genius on Instagram.   Join our Profit Lab if you’d like to work with me on your client-getting plans… just connect with me via FB Messenger here with the word “PROFIT LAB”.