Google Why most businesses fail and number 1 on the list is often "no market need". In a time where more and more businesses are launching because of the businesses owners "passion" or because of the job market - it becomes more important than ever for businesses to understand the viability of their business so that it can make it past the 5, 10, 15 and even 50 year milestone. In this episode we'll discuss ways to determine if there is need for your business idea (or even your current business) in the market place and how to make strategic decisions for the longevity of your business. Remember - you got this! If you haven't already - I would love to hear what you think of the show! Please leave an honest review on Apple Podcasts. Thank you for your support! I'd also love to answer your questions and/or support you on an upcoming episode. Simply send me a DM on Instagram and submit a question for the show and for a chance to get coached during an episode. And don't forget to share your biggest take aways on Instagram and tag me @nikkinashofficial. I can't wait to support you!