Brit Morin is the Founder & CEO @ Brit + Co the online media and e-commerce platform that provides tools to teach, inspire, and enable creativity among women and girls. They have raised funding from some of the world's best investors including Index, General Catalyst, Intel Capital, Founders Fund and Lerer Hippeau just to name a few. As for Brit, prior to Brit + Co, Brit worked at Google in product management and before that with Apple on iTunes.   In Today’s Episode You Will Learn: 1.) How Brit came to found Brit + Co? 2.) How have we seen the traditional media landscape change over the last few years with the rise of digital? Does Brit agree with Marc Andreesen's assertion that print journalism is converging in quality and technique with blogs and Wikipedia? 3.) How does Brit view the competitive landscape for digital media? Is this an M&A by larger traditional media companies, will smaller startup media companies merge to form modern media powerhouses? 4.) How does Brit view the importance of niche communities? What does it take to foster and grow an organic niche community? 5.) Brit + Co is backed by some of the best funds in the world so what was Brit's approach to fundraising? How did Brit see it alter and evolve with the differing funding rounds? Items Mentioned In Today’s Show: Brit’s Fave Blog: The Information Brit’s Fave Book: The Giver As always you can follow Harry, The Twenty Minute VC and Brit on Twitter here! Likewise, you can follow Harry on Snapchat here for mojito madness and all things 20VC. Eve make 1 perfect mattress – made with 3 layer technology and next generation memory foam. It comes packaged in a beautiful box and arrives the day after you order. You get 100 nights to try it with free return pick-up – it really is the perfect mattress for everyone. Just go online to evemattress.co.ukand enter the code 20VC for £50 off. Everybody deserves the perfect start with Eve. Cooley are the global law firm built around startups and venture capital.  Since forming the first venture fund in Silicon Valley, Cooley has formed more venture capital funds than any other law firm in the world, with 50+ years working with VCs. They help VCs form and manage funds, make investments and handle the myriad issues that arise through a fund’s lifetime. So to learn more about the #1 most active law firm representing VC-backed companies going public. Head over to cooley.comand also atcooleygo.com.