Chris Morton the Founder & CEO @ Lyst, the fashion aggregation and discovery app and universal checkout cart that has pulled in more than $60m in funding from the likes of Balderton, Accel and DFJ. Chris was previously in the wonderful world of venture himself as an early stage investor with Balderton Capital where he focused on consumer internet companies. Prior to that Chris worked on various projects from making custard suits to working in renewable energy!    In Today’s Episode You Will Learn: 1.) How did Chris come to found one of the hottest fashion startups, Lyst? What was the interview process with Benchmark like? 2.) Why did Chris become a VC first before an entrepreneur? What does being a VC allow you to become a better entrepreneur with? 3.) Chris has said before that we have not scratched the surface of e-commerce, so why have we not? What is the vision and what are the challenges that stand in the way? Question from Harry Briggs: Will we see physical retail stores largely disappear?  4.) Lyst place heavy emphasis on data collection and usage. Why is this? What does it power to Lyst to do? What interesting consumer trends and behaviours have been revealed from the data? 5.) How was the fundraising process for Chris? What did being in VC teach him about the process that he could implement in entrepreneurship? What were the challenges? What would he do differently if he were to raise again?   As always you can follow The Twenty Minute VC, Harry and Chris on Twitter here! If you would like to see a more colourful side to Harry with many a mojito session, you can follow him on Instagram here!   The Twenty Minute VC is brought to you by Leesa, the Warby Parker or TOMS shoes of the mattress industry. Lees have done away with the terrible mattress showroom buying experience by creating a luxury premium foam mattress that is order completely online and ships for free to your doorstep. The 10 inch mattress comes in all sizes and is engineered with 3 unique foam layers for a universal, adaptive feel, including 2 inches of memory foam and 2 inches of a really cool latex foam called Avena, design to keep you cool. All Leesa mattresses are 100% US or UK made and for every 10 mattresses they sell, they donate one to a shelter. Go to Leesa.com/VC and enter the promo code VC75 to get $75 off!