Josh Udashkin is the Founder and CEO @ Raden, essentially making the unsexy sexy with a design-forward app-connected piece of luggage that provides a superior end-to-end travel experience. Prior to founding Raden, Udashkin practiced law and did international development for Canadian shoe company, Aldo. To date, Raden have raised funds from our friends @ First Round Capital, Lerer Hippeau, Pritzker Group and many more incredible investors.     In Today’s Episode You Will Learn: 1.) How Josh came to found Raden and what the a-ha moment was for him? 2.) Why does Josh believe in the benefits of the dual approach to selling both being online and with physical retail stores? 3.) Why have we seen such innovation in the space in the last 30 years? The incumbents have said, they are bad at selling online, what are they doing wrong? What is Josh doing to optimise the process? 4.) Why is Josh bullish on omni-channel retail? What are the benefits? 5.) How are hardware products innovating on the hardware as a service model and integrating physical retail products with superior mobile experiences? 6.) What trends have we seen in investing in hardware products in the last 5 years or so? Why is hardware becoming more attractive an investment field? Items Mentioned In Today’s Episode:  Josh’s Fave Book: Shoe Dog: A Memoir by the Creator of NIKE Josh’s Fave Blog: Business of Fashion As always you can follow The Twenty Minute VC and Harry on Twitter here! If you would like to see a more colourful side to Harry with many a mojito session, you can follow him on Instagram here!   If you are looking to make your move into the world of VC or improve your investing skills,  Venture Capital Unlocked: Secrets of Silicon Valley Investing is a must! It is a 2 week crash course at Stanford run by Stanford Professional Development Centre and 500 Startups. You will learn the mechanics of all things Silicon Valley investing, check it out here.   The Twenty Minute VC is brought to you by Leesa. Lees is like the TOMS Shoes or Warby Parker of the mattress industry. Here are 3 reasons why they are the best place to get your new mattress: Leesa has done away with the awkward mattress showroom experience by allowing a fully online experience, shipping to your doorstep for free. Their 10 inch mattresses come in all sizes and is crafted with 3 unique layers o foam including2 inches of memory foam and 2 inches of really cool latex like foam design to keep you cool. All Leesa mattresses are made 100% in the US or UK and they give you a 100 night trial, to make sure the mattress is perfect for you. Go to leesa.com/VC and enter promo code VC75 to get $75 off!