Kate Veronneau is the Director of Women’s Strategy at Zwift, the global online fitness platform for cyclists and runners. Born from gaming, Zwift makes indoor training fun, social, and sweat drenching! Thousands of cyclists and runners train in imaginary cool worlds like Watopia and the Makuri Islands or real world destinations including NYC, London, Paris, Franc and more.

They are also the title sponsor of Tour De France Femmes Avec Zwift, which iis what we are talking about today with Kate. I get the inside scoop on where the idea to set the wheels in motion to bring back the women’s cycling tour in an even bigger way with eight stages came to fruition, what it was like to be part of the pioneering team bringing this game changing event and movement within women’s cycling and sports to life, and what the energy was like amongst the teams of pro cyclists, and spectators on the ground in France throughout the race.

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