25 min listen
Ep. #77 Survey Says: Fans Want More Brands To Sponsor Women’s Sports, ft. Ramsey Baker
Ep. #77 Survey Says: Fans Want More Brands To Sponsor Women’s Sports, ft. Ramsey Baker
ratings:
Length:
28 minutes
Released:
Dec 22, 2023
Format:
Podcast episode
Description
In episode #77 of ?️The Business Case For Women’s Sports, presented by Ally, Caroline sat down with Ramsey Baker, the SVP at Aggregate Sports.A new survey from Aggregate Sports, in collaboration with market research platform Suzy, found that general sports fans overwhelmingly think brands should support women's sports. A sample of 1,000 general sports fans (ages 18-65) were polled with the goal of better understanding current consumer perceptions around women’s sports. The survey found that: ? 77% of fans believe that brands should sponsor women’s sports.? 74% of fans believe that brands should sponsor sports equally for women and men.? 62% of fans feel better about brands that sponsor women’s sports.In this episode, hear Ramsey & Caroline discuss these findings, and talk about how these shifting perceptions around women’s sports demonstrate just how big the business opportunity can be for brands who embrace women’s sports sponsorship opportunities.?More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop
Released:
Dec 22, 2023
Format:
Podcast episode
Titles in the series (93)
Ep. #6 How Athletes Unlimited is Revolutionizing Women's Sports, ft. Anya Alvarez: In Ep. #6, Caroline sits down with Anya Alvarez, the Director of Content & Digital at Athletes Unlimited. During this episode, Anya & Caroline discuss how Athletes Unlimited is disrupting the women’s sports industry by offering new professional leagues for the world's best athletes. by The Business Case For Women's Sports