In this episode, Eli Kerr the CEO of Gnarly Nutrition joins me to discuss why embracing the holistic wellness of a person is crucial to building a strong company, a strong internal culture, and how that permeates into marketing and branding.   Gnarly is on a mission to help athletes be their best selves. To do so, they first have to take care of their internal team. Eli shares about the challenges he faces as a leader and shares how he's working on building a company that takes care of its employees and customers holistically.   Follow Eli and Gnarly: @gnarlyczar @gnarlynutrition   Produced by: Port Side Productions @backcountrymarketing @coleheilborn