Kory Marchisotto is the Chief Marketing Officer for e.l.f. Beauty & President, Keys Soulcare. e.l.f. (short for EyesLipsFace) Beauty was founded in 2004 and is a brand that Gen-Z loves, which is no accident. e.l.f.'s annual revenue is roughly, $300 million, and at the time of this recording, their stock price was at a 52-week high.Before joining e.l.f. Kory worked for skincare and beauty brands including, bare Minerals, and Shiseido. In this conversation Kory talks about how e.l.f. is succeeding by going rediscovering its founder's purpose, looking beyond its category for partnerships with companies that share their values, and above all loving their brand and its consumers.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.