When we came across a cosmetics' company publicly declaring that it would love to see its customers buy fewer of its products, we knew we just had to interview its founder on Green Beauty Conversations. This podcast, as one focused heavily on the ethics and practice of green beauty, has heard industry journalists ask time and again how a cosmetics company would survive if it encouraged its customers to buy less. What kind of beauty business dare call out the elephant in the room - overconsumption as the root cause of an unsustainable economy, and planet? We have tackled the consumption issue in numerous episodes; Podcast 124: the four pillars of sustainable beauty spells out a blueprint of how the beauty industry can approach sustainability. But, until now, we had not talked directly to beauty brand that was so aligned with our own messaging. In this episode, Formula Botanica CEO and podcast host Lorraine Dallmeier talks to founder and CEO of Elate Cosmetics Melodie Reynolds to discover how her brand has built a sustainable business for a more sustainable planet by believing in less is more. Listen in to hear from Melodie, a driven and inspirational founder, about how Elate is putting those pillars of sustainable beauty into action.