Reusing what would normally be considered waste byproducts is not only an innovative way to repurpose a wide variety of materials, but also a smart beauty business move and good for our planet. Upcycled ingredients are set to play a larger and larger role in the future of beauty. In the last guest episode, Lorraine interviewed Geoff Chapin, CEO of Carbonwave; an innovative company from the USA transforming Sargassum seaweed into a number of amazing products including an all-natural plant-based emulsifier for the cosmetic industry. He turned an environmental disaster into upcycling gold. Join Formula Botanica CEO, biologist and chartered environmentalist Lorraine Dallmeier in this episode as she covers just three fascinating upcycling techniques already in use in the beauty industry. These are just a hint at the possibilities for upcycling and circularity in the beauty industry of the future. To learn more about this episode, all of the links that were mentioned and anything else, please visit the show notes on the Formula Botanica website.