If you are a regular listener to Green Beauty Conversations, you will have heard Formula Botanica CEO and podcast host Lorraine Dallmeier and guests tackle numerous aspects of sustainable beauty. Circular, biodegradable, waterless, carbon and climate neutral, net zero and a gamut of other issues has come under the spotlight in our podcast conversations. Tackling the issues by examining the various certification schemes and looking at case studies one by one may, however, lead us to forget the bigger picture - and overlook some uncomfortable truths. Today's global cosmetics' industry is inherently unsustainable if it continues with its age-old model of economic growth. Business as usual with the production of billions of units of consumer products each year that still mostly end up in landfill, enter waterways and pollute the oceans is not an option if we wish to halt the planet's degradation and reverse climate change. In this green beauty opinion, Lorraine, who is also a Chartered Environmentalist and biologist, dares to talk about the elephant in the room - the need for the half-a-trillion US$ beauty industry to take drastic measures to change its behaviour. Infinite growth with finite resources has to end. Lorraine puts forward her four-pillar blueprint for a sustainable beauty industry that may come at a price to business as usual, but is critical if we are to address the crises humankind has inflicted on the planet. Listen in for some hard talk on the big issues and be inspired to act now, whether indie or large-scale beauty business, to take responsibility for, and to play your part in building a sustainable future for the industry and the planet.