As the holiday season approaches, many of us in the Green Beauty Conversations community are contemplating how to gift beauty sustainably. This topic, which recalls our well-received episode on sustainable beauty alternatives to Black Friday, is more relevant than ever. Brands face financial and emotional challenges as they enter the fourth quarter of the year; a peak period they rely on for the seasonal spend it brings. But, consumers in recent years have their concerns too and are now cautious about spending for various reasons from limited budgets to the realisation that over-consumption is at odds with preserving the planet. Last week, we delved into the surge of beauty advent calendars in the UK; a phenomenon that signals a broader global trend. To continue this conversation, this episode focuses on sustainable beauty gifting. For those who missed the previous episode, do revisit it, and immerse yourself in the inspiring dialogue that podcast host and Formula Botanica CEO Lorraine Dallmeier takes forward in this opinion. To learn more about this episode, all of the links that were mentioned and anything else, please visit the show notes on the Formula Botanica website.