Black Friday, love it or hate it, is that annual event that sees consumers snap up bargains and big businesses add billions to their profits. Lasting a day, weekend, week and even a month for some businesses, Black Friday is embraced also by small indie beauty brands. It can be a tipping point in the year moving any size of business closer to its profit goals for the year. The sheer rampant consumerism of this particular Friday that falls just before the US Thanksgiving holiday - but which is now promoted as a shopping event the world over - has seen alternatives advocated. Some options include asking us on one extreme to boycott Black Friday altogether, to reminding us to shop more mindfully and support small businesses all year round. In this episode, Formula Botanica CEO and podcast host Lorraine Dallmeier and School Education Manager Ana Green discuss the background to Black Friday and how it arrived on almost the whole world’s calendar. They explore four main alternatives that both beauty shoppers and indie brands can adopt to make beauty consumerism that bit more sustainable on Black Friday and, in fact, all year round as well.