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    EP209. Medical-grade skincare: marketing hype vs. scientific reality

    EP209. Medical-grade skincare: marketing hype vs. scientific reality

    FromGreen Beauty Conversations by Formula Botanica

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    EP209. Medical-grade skincare: marketing hype vs. scientific reality

    FromGreen Beauty Conversations by Formula Botanica

    ratings:
    Length:
    21 minutes
    Released:
    Apr 18, 2024
    Format:
    Podcast episode

    Description

    Today, we are seeing a rise in so-called medical-grade skincare and liberal use of the word “clinical” to describe brands and formulations. In this episode, Formula Botanica CEO and podcast host Lorraine Dallmeier is joined by colleague School Education Manager Ana Green to delve into the controversial world of medical-grade skincare, and explore the intricacies of this term and its implications. Ana sheds light on the marketing strategies behind the medical-grade term and unravels whether there’s substance behind the claims of cosmetic formulations penetrating deeper with higher levels of actives. Is medical grade just a marketing term to ensure brands do exclusive sales deals and attach luxury price tags to their products? Listen in for the big reveal on medical-grade cosmetics. FREE FORMULATION RESOURCES Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram
    Released:
    Apr 18, 2024
    Format:
    Podcast episode

    Titles in the series (100)

    The Green Beauty Conversations podcast brings the world of green beauty to your earbuds. Join Gemma and Lorraine from the Formula Botanica Team as they demystify confusing topics on ingredients, formulations, business practices and political issues in the beauty world. Hear directly from established brands in the green beauty sector and engage with a variety of experts who willingly share their knowledge with you. Formula Botanica is the accredited online organic cosmetic science school, hosting thousands of students in 125+ countries who have enrolled for their award-winning online formulation courses. The school has long been a hub for artisan skincare entrepreneurs, who form part of their large, engaged global online community. The global green beauty community looks to Formula Botanica for guidance on major events in the industry, such as new ingredient releases, innovative formulation techniques and indie business guidance. Formula Botanica is at the forefront of the global green beauty industry and is committed to bringing you the best and most up-to-date information from the green beauty world. Listen to the Green Beauty Conversations podcast and become part of the global green beauty movement.