Confused by the plethora of standards, regulations and accreditation schemes at large in the beauty industry? You are not alone. Whether you are a big brand striving for sustainability or an indie founder needing to demonstrate Halal, vegan, clean, safe, GMO-free or any other mission for your products, there is every possible scheme to apply for and label to slap on your products these days. But, how do you really know the provenance and composition of your cosmetic ingredients and can your suppliers provide a paper trail to back up any claims? From Formula Botanica's years of experience working with natural formulators and indie brand founders, we know the pain involved in digging deep on the supply side of cosmetics. But, times are changing. More and more beauty shoppers - and conscious retailers - wish to know the truth about what goes into cosmetics and are pushing the industry to validate its claims. One innovative platform is managing to square the circle and open up industry minds to a brave new world in which ingredient information is researched in detail, divulged, shared, and validated against claims to the benefit of everyone in the cosmetics' business. In this episode, Formula Botanica CEO and podcast host talks to Yashi Shrestha, Director of Science & Research at Novi Connect, a turnkey solution for formulators to build beauty and personal care products that meet the complex transparency needs of today’s consumers. Put simply, Yashi and the Novi team are sorting out the whole mess for formulators and brands keen to make their product development cycles more transparent and sustainable. Listen in for an episode that could make conscious formulating a whole lot easier.