When it comes to revving up your retail revenue, one of the most common avenues spa owners explore is private label. But often private labels can leave much to be desired in terms of what you, and your customers, actually want out of a product, especially one with your brand name on it.     Enter: custom formulations – if you’ve ever considered creating your own product line from the ground up, you’re going to love this episode of Spa Marketing Made Easy! Joining me on the mic is Lorraine Dallmeier.    Lorraine is the award-winning CEO of Formula Botanica, an online organic cosmetic formulation and business school which has trained over 14,000 organic formulators and indie beauty entrepreneurs in 175+ countries. A Biologist and Chartered Environmentalist by training, Lorraine is on a mission to teach the world to make formulation as commonplace as cooking.    Whether you’re just inkling with the idea of creating your own custom formulations, or you need an inspiring story of growing your empire (Lorraine started her journey with Formula Botanica as a side hustle while on maternity leave, which has led to a $6 million global eLearning empire with a team of 40), you’re going to love our discussion in this episode!   In this episode, we discuss:    How Lorraine started her journey in custom formulations as a side hustle while on her maternity leave and how that eventually led to becoming the CEO of Formula Botanica  What Formula Botanica helps their students achieve through their various educational  courses and programs  How Formula Botanica’s curriculum differs from other programs and what they cover in terms of global cosmetic regulations Why learning how to make custom formulations can benefit your bottom line as a spa owner  What you can expect your main investments to be when creating your own custom formulations and product line/brand   To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/291   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.