If you start to sweat at the mere thought of how to build your business presence on Google, this episode is for you.    One of the biggest misconceptions is thinking your website is the first place people find you online.    Google Business Profile is actually your business’s first impression.   It’s a free and powerful tool that can help small businesses increase their online presence, attract more customers, and increase sales.   Returning for the second time on the Spa Marketing Made Easy podcast is Ryan Files, Vice President of Sales for High Level Marketing, who’s spilling all the details that you need to know to increase your online visibility and build authority for your Google Business Profile.   Ryan has worked with hundreds of individual practices from spas to dermatologists and plastic surgeons, also including aesthetic manufacturers such as BTL, Rohrer Aesthetics, PDO Max, Emage Medical, and The Salt Facial.   This episode is one you don’t want to miss as this tool is one that requires consistent attention to achieve positive results of getting more foot traffic in your doors.    In this episode, we discuss:  What is Google Business Profile and how to register your business Strengthening your profile with a review system for clients Why you need to solicit reviews on Google instead of within your booking software The value in responding to every review  Tips for selecting your primary category Three main categories to focus on if you’re trying to impact your local search engine   To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/330   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.