Starting your spa’s SEO marketing journey can feel like an adventure with countless starting points, obstacles, and off-shoots – all of which look promising. Sure, choosing your own adventure can be fun, but oftentimes it’s overwhelming with too many options.    And if you’re thinking, “what the heck is SEO?” don’t fret, my guest and I on this episode of Spa Marketing Made Easy are going to spell it all out and discuss which areas are most important for you to focus on as a spa owner.    Joining me in this episode is my guest Ryan Files, the Vice President of Sales with High Level Marketing, a full-service digital marketing company that has some really unique processes and tools particularly around SEO.    With over ten years of experience and holding six separate Google certifications, including Analytics, Display Advertising, and SEO, Ryan is especially focused on the healthcare and aesthetics industries providing business development and digital marketing solutions for his clients, which includes individual practices from spas to dermatologists and plastic surgeons, as well as aesthetic manufacturers such as Rohrer Aesthetics, BTL, The Salt Facial, and PDO Max.    In this episode, you’ll learn:   What SEO is and why as spa owners you should care a lot about this specific spoke of the digital marketing flywheel The three key types of SEO that Ryan groups within this area of marketing into to provide focus to your efforts whether you’re just beginning your SEO journey or looking to beef it up How long you can expect to see results after putting in dedicated effort to your spa’s SEO strategy  How SEO works as you put in effort over time and how using paid Google ads can impact your timeline, plus Ryan’s suggestions on how to allocate your time and monetary resources to dedicate to SEO based on where you are in business  How Google Maps and Reviews play into your rankings as a local brick and mortar business, and some insightful stats to help mitigate unsavory or phony reviews    To read the full show notes for this episode including the link to connect with Ryan, visit: http://www.addoaesthetics.com/blog/301   And click here to get your spa’s complimentary 30-minute SEO audit from Ryan – In the "company name" input field on the form, insert "Addo" next to your company name so he knows you’re a listener!    Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.