When retail numbers go up, so do service sales.   Retail matters in your spa because it helps you provide more for your clients beyond the treatment room.   An important tip is to view sales as a form of service. The retail you sell is an extension of your spa and fosters good client relationships to keep them coming back.    In this week’s episode of Spa Marketing Made Easy, I’m answering all your questions about retail - why it’s important, how you should track it, and ways to get your team on board with selling.    In this episode, we discuss:  The recommended number of skincare lines for your spa Metrics to use to track retail sales  Three reasons why estheticians may be hesitant to sell retail  Importance of 1-on-1 coaching with your team around retail   To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/313   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.