Your brand is not your logo or your color palette.   Your brand is the foundation of everything you bring to life both inside and outside of your business.   You get to set the boundary of how much of your story is shared with the world, but establishing yourself as an expert in your field builds trust and credibility with people who ultimately want to gravitate towards you and your brand.    My guest on today’s episode of the Spa Marketing Made Easy podcast is Allison Walsh, JD, the founder of Allison Walsh Consulting, host of the She Believed She Could podcast, and the creator of impactful coaching programs, where she focuses on helping women develop confidence and leverage their personal brands personally and professionally to scale their businesses, careers, and influence while making an impact.   Allison is a seasoned executive, philanthropist, keynote speaker, consultant, and Miss Florida 2006. She serves as Vice President of Clinical Outreach for Charlie Health, a national provider and industry leader in adolescent and young adult mental health.    She’s raised over $2 Million for eating disorders prevention and awareness, serves on multiple nonprofit boards, and has received numerous local, state, and national awards for her professional and philanthropic contributions.   In this episode, we discuss:  Owning who you are and tying that into your brand  The overarching message for Allison’s work Defining the personal boundary of what’s appropriate to share  Importance of self-talk and the impact it has on your business and life   To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/316   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.