Packaging your business’s vision into a brand is much more than just selecting a color palette and approving a logo.    Branding is an intangible concept that business owners struggle to define because being able to communicate your niche and messaging isn’t a quick task to complete.    If you’re sitting here thinking “that’s me,” take a deep breath, you’re not alone in these feelings.    The truth is the foundation of everything you bring to life becomes part of your branding, which is why you need the right messaging to articulate your value to your ideal audience.    My guest on today’s episode is a personal branding strategist who is the CEO of Built To Impact, a coaching and consulting company that helps faith-based female entrepreneurs build a high-end coaching business.   Maya Elious, who says her mission is  to help women monetize their gifts so they can create impact and build wealth, has helped hundreds of clients get clear on their message, confidently increase their prices, and have successful five-figure launches.    In this episode, we discuss:  Importance of defining your niche for business expansion Building a personal brand as a spa owner The role your mindset plays in entrepreneurship How to combat negative thoughts and the comparison game in business Mastering language that speaks to the client’s pain and the desires The stages of marketing your business   To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/325   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.