If all the fall decor overflowing on store shelves wasn’t enough to remind you, we are officially on the cusp of the holidays, which also means that the biggest spa sales weekend is right around the corner!    If you’ve yet to define your Black Friday weekend promotions, or you know what you’re offering, but you need a little prepping pep talk to help you whip your marketing in shape, this episode of Spa Marketing Made Easy is for you!    P.S. - Want to hear solo episodes like this in real-time so you can engage in Q&A? Keep the conversation going and join the inside of the Spa Marketing Made Easy Community by clicking here.   In this episode, I discuss:    Why the time to prep your Black Friday promotions is NOW The famous “Buy $100, Give $100” promotion that’s a hit around the holidays  An overview of the “Retail Reversal” promotion and how to conduct it and set you up for repeat retail sales And best practices for positioning and promoting your Black Friday/Cyber Monday weekend offer    To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/297   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.