31 min listen
SMME #318 Generating Revenue through Email Marketing with Destinee Berman
SMME #318 Generating Revenue through Email Marketing with Destinee Berman
ratings:
Length:
25 minutes
Released:
Feb 13, 2023
Format:
Podcast episode
Description
Email marketing is a strategy that continues to thrive because of the ability to have full control over your list and messaging. My guest on today’s episode of the Spa Marketing Made Easy gives an Email Marketing 101 lesson for spa business owners looking to grow their email list and increase their revenue through this channel. Destinee Berman is a marketing strategist with 20 years of industry experience working with brands such as Twitter, Sephora and Microsoft. Prior to Future, she oversaw enterprise accounts at Oracle Marketing Cloud (Eloqua) and runs an online education business. Whether you’re brand new to email marketing or currently have a growing list, today’s episode is relevant for all spa owners looking to maximize their email efforts. In this episode, we discuss: Email strategies spa owners can implement to generate more revenue How often you should scrub your email list Ways to re-engage subscribers on your list The process of segmentation and targeting categories of services or products Buying triggers and how to move a prospect to a customer To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/318 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
Released:
Feb 13, 2023
Format:
Podcast episode
Titles in the series (100)
SMME #288 Breaking into Commercial Real Estate with Annette Walter: Breaking into Commercial Real Estate with Annette Walter by Spa Marketing Made Easy Podcast