A wise friend once said to me “spa owners are in the confidence business.”   This has stuck with me as a reminder that the spa industry relies heavily on relationship building with clients because you are an expert for them to lean on.   With that in mind, the concept of selling your own private skincare label is a natural fit for three reasons:   A clientele base that knows, likes, and trusts you is already in place You are educating about home skincare regimens after every treatment  Adding an e-commerce stream of revenue would be low maintenance as the principles are already in place in the form of retail at your spa   My guest on today’s episode of the Spa Marketing Made Easy podcast is one of only 90 official Shopify & Amazon-verified coaches in the world who shares the in’s and out’s of how to get your e-commerce business started.   Gamal Codner started, scaled & sold his 7-figure e-commerce brand in under 4 years.  Before that, he raised ~$10M+ and has had 9 successful business transactions totaling over $50 million while working in M&A.    After selling his brand, he decided to start a coaching program with his wife that teaches his new way of running a brand, that helps e-commerce founders turn their lifestyle businesses into desirable 7-figure businesses people want to buy.     The program is kind of like an online MBA for e-commerce brands that learn how to scale with marketing, cash flow, and operation systems. With a focus on optimizing for simplicity, profits, and enjoyment of life.   In this episode, we discuss:  Some of the biggest challenges business owners face launching an ecom brand One differentiation that sets ecom businesses apart The blueprint Gamal developed after solving his own negative cash flow management Three main costs associated with starting an e-commerce brand  The reason an e-commerce business would be a natural fit for spas The 3 most important steps you need to take to begin   To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/341   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.