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Will Evans | The Impact of Optimizing Lifetime Value

Will Evans | The Impact of Optimizing Lifetime Value

FromEcommerce Excellence


Will Evans | The Impact of Optimizing Lifetime Value

FromEcommerce Excellence

ratings:
Length:
36 minutes
Released:
Oct 16, 2019
Format:
Podcast episode

Description

In the ecommerce world, email marketing remains one of the most powerful revenue drivers. But many online retailers are losing out because their email strategy isn’t as powerful as it should be in some of the most important elements of generating profits. By focusing on email marketing strategy, Will Evans and his team at SellerFlows help clients increase lifetime value and average order value. When you get the same customers to buy again and again, you reduce your marketing costs and increase profits. Will shares how he gets results for his clients through automation, as well as other techniques and tricks. If you have a Shopify store especially you’ll want to tune in to find out all about the email marketing tool that integrates perfectly with that platform. We’ll also talk about… 
The must-have email flow for any ecommerce business
Why marketing automation isn’t “set it and forget it”
The automated email series with a 15% to 20% conversion rate 
How post-purchase emails can boost lifetime value
Up-to-date methods and pro tips on how to create optimized email flows which boost conversions in today’s ecommerce environment
Released:
Oct 16, 2019
Format:
Podcast episode

Titles in the series (36)

The Ecommerce Excellence Podcast helps ecommerce entrepreneurs see through the fog of tactics and discover what’s really working now in ecommerce, so that, you can keep growing revenue without having to fight for more and more traffic.