24 min listen
Bill D'Alessandro | Building a Strong Brand
ratings:
Length:
36 minutes
Released:
Oct 9, 2019
Format:
Podcast episode
Description
Many ecommerce entrepreneurs fall into a trap, says Bill D’Alessandro, CEO of Elements Brands. They think a high Google ranking is a good gauge for the health of the business. And that if a majority of their sales come through Amazon… that’s a good thing – a sale is a sale, right? Instead Bill looks at five other metrics that show if your brand has staying power or not… and whether it makes an attractive acquisition target if you choose to sell your business in the future for a big payday. In this episode we discuss:
The types of products that keep customers coming back
Why he won’t sell food or fashion – and other product categories to avoid
A simple calculation for determining the value of your business
What you must do now to sell your business for maximum profit
How to use what Bill calls your “contribution margin” to pragmatically keep track of your revenue versus your profits and to keep your team involved, informed and motivated
The types of products that keep customers coming back
Why he won’t sell food or fashion – and other product categories to avoid
A simple calculation for determining the value of your business
What you must do now to sell your business for maximum profit
How to use what Bill calls your “contribution margin” to pragmatically keep track of your revenue versus your profits and to keep your team involved, informed and motivated
Released:
Oct 9, 2019
Format:
Podcast episode
Titles in the series (36)
Neal Oddens | Failing Fast to Grow Your Business: You’re an ecommerce startup. You don’t have much capital. How do you get the expert help you need to grow? Neal Oddens, founder and CEO of one of the fastest growing ecommerce companies in the Netherlands, reveals a way to get specialist help without hav by Ecommerce Excellence