As Editor-in-Chief at SaleCycle, Graham Charlton is part of the team that uses customer behavior and data on customers to help ecommerce sites to convert, retain or increase conversion rates. Graham says there is one part of the sales process in particular that poses the biggest challenge – and the biggest opportunity to increase conversion rates for their clients. Some of what he recommends is quite outside the box. We go into detail on that challenge and the strategies they use to turn it into more revenue, as well as… 
The right format for follow up emails to send to prospects
How they convert interested customers who didn’t buy the first time
A surprising way GDPR fits in with their marketing strategies
The role of mobile marketing in boosting conversion rate 
Best practices for cross-sell and upsell emailing