Ciaran Vipond’s ecommerce shop sells a very specific type of item, within the already specific niche of jewelry. We already know that purchases like this are a need… not a want. So, the product – and all the marketing – must appeal to emotions. For Ciaran’s product it’s nostalgia, pride, and a sense of belonging. By linking people to their past… their heritage… his company’s marketing helps people connect to their products in a very potent way. The result is a target audience that feels more like a community than just a customer base. We talk about exactly how they do that, as well as… 
An email sequence that results in tremendous conversion rates
The biggest mistake he made in hiring
Why he’s concentrating on this marketing channel instead of Google or Facebook ads
The types of emails that build long-term customer relationships
And more invaluable tips regarding niche targeting to establish bonds with your customers that are sure to endure