Too many companies are focused on the “latest and greatest” Google Ad strategies… while forgetting about the basic tactics that will have a much bigger impact on their ROI. By doing so, Alex Fredheim, founder of Ascendancy Digital, was able to double the revenue one client got from their Google Ads campaign during their peak selling season. It’s not surprising. Ecommerce business owners might be good at what they do… but they’re not experts in niche techniques like Google Ads, so they are unsure how to gauge their agency’s performance.It doesn’t have to be that way, says Alex, who shares how you can zero in on the quality providers in a sea of bad ones. We also talk about… 
Keyword strategies that focus on revenue… not traffic
The one question a digital marketing agency should answer to clients – or get fired
The single biggest mistake ecommerce stores make with Google Ads
Keyword categories to avoid with Google Ads (it’s not what you think)
And more invaluable and up to date insights which will illuminate the path to profitable advertising for your ecommerce business