Mike Taravella and Will Coleman interview Kris Reid of Ardor SEO. Key Information: A company with a quality product is only as good as the amount of customers they bring in.   Focus on tasks that directly correlate with revenue generation. Good marketing is often the missing piece for struggling businesses.   Marketing 101: Identify your niche target market  Craft your message to a particular subgroup within that market Solve a specific problem for your target group   Common Marketing Mistakes: No target Market identified Message is not crafted for a particular group No clear problem is being solved   The goal of good marketing is not just increased traffic, it is also increased lead conversion rates.  Expert Pro Tip: “Get your digital marketing right”   Contact Information: Google - “The Coolest Guy in SEO” https://ardorseo.com/   To register to invest with us: https://invest.randpartnersllc.com/invexp/accounts/login/ Rand CRE's Facebook: https://www.facebook.com/randcre Rand CRE's Linkedin: https://www.linkedin.com/company/randcre Rand CRE's Instagram: https://www.instagram.com/randcre