John Common discusses key B2B Marketing and Revenue Generation trends with us in this episode.
 
About John:
John is the CEO and founder of Intelligent Demand. Throughout his career spanning over 20 years, he has focused on creating measurable revenue growth, from inside the org chart, as well as a trusted agency partner.
About Intelligent Demand:

Intelligent Demand is a full service revenue agency that helps clients find, keep and grow relationships with their ideal customer base.
Top ten takeaways from the episode:

“At Intelligent Demand, we try to be the answer to the ever evolving question: what does it take to grow real revenue and bring your brand to life.”
“The master trend right now in the B2B space is Account-based Marketing or Account-based Sales. Though here at ID we like to call it Account-based Revenue.”
“I’m seeing a continued rise of the Sales Development function within B2B.”
“Obviously, we are seeing a renewed focus on Data that’s driven by Account-based Marketing and also the rise of privacy laws.”
“B2B companies have started taking Customer Experience more seriously today.”
“A common mistake I still see is people adopting technologies and tools hoping to see magic from them.”
“Marketing alone cannot transform performance. Revenue growth is a team sport.”
“You need deep cross-functional relationships between teams to ensure best results from any revenue generation strategy.”
“Stakeholder alignment is crucial throughout a business journey.”
“At the core of any strategy, always remember that not every account is equally valuable to you.”

About the podcast
Sunny Side Up is a series of 15-minute podcasts. Leaders and innovators share what they’ve learned in the B2B tech sector on topics related to marketing, product management, sales, and leadership.