As an eCommerce company selling products across multiple online channels (for example, Amazon, your own site, eBay, etc.) with a single SKU there are several challenges, says Michael Anderson, CEO of Etail Solutions. You have to track inventory, account for different methods of fulfillment, maintain an effective supply chain, control the price, and have the correct content when each eCommerce platform has different rules and requirements. It’s a very complex issue, especially for high volume sellers, and a person can’t make those decisions at the speed and volume required. Automation, says Michael, is the key. We get into all the details behind that, as well as… 
The power of “distributed order management”
Creating a single source of truth – and why it’s vital 
The most critical element in maintaining brand integrity
The biggest obstacles to scalability and automation – and how to overcome them
And more