44 min listen
Ep004: Bill Tarbell of Workarea Commerce on commerce platform evolution
FromCuppa Commerce
ratings:
Length:
46 minutes
Released:
Mar 1, 2019
Format:
Podcast episode
Description
A former developer and long-time veteran of the commerce platform industry, Bill Tarbell of Workarea Commerce has made a career of simplifying the complex. He shares where we’ve been and how the commerce industry needs to continue its evolution to better serve retailers and merchants of all sizes.
In this episode, we discuss:
Three eras of commerce platform evolution, from early “framework” type offerings (ATG, IBM WebSphere) to open source and ease-of-use pioneers (Magento, Demandware) to today’s modern, SaaS-based solutions (Shopify, Workarea Commerce)
How Workarea aims to bring greater flexibility and customization to retailers and merchants who want to create an innovative experience across channels and customer touch points
The difference between “microservices” and “headless” commerce architectures
Where microservices works best versus headless approaches or “monolithic” platforms
How standardization is coming (but isn’t here yet), when the commerce platform market becomes truly commoditized – more innovation to meet market needs is needed
Why retailers/brands should make time to evaluate and understand what type of technical approach and platform will work best for the organization – and hold vendors to high standards of transparency in the sales cycle
Why 2019 should drive greater integration of commerce and content, and enable brands' ability to deliver both faster than ever
In this episode, we discuss:
Three eras of commerce platform evolution, from early “framework” type offerings (ATG, IBM WebSphere) to open source and ease-of-use pioneers (Magento, Demandware) to today’s modern, SaaS-based solutions (Shopify, Workarea Commerce)
How Workarea aims to bring greater flexibility and customization to retailers and merchants who want to create an innovative experience across channels and customer touch points
The difference between “microservices” and “headless” commerce architectures
Where microservices works best versus headless approaches or “monolithic” platforms
How standardization is coming (but isn’t here yet), when the commerce platform market becomes truly commoditized – more innovation to meet market needs is needed
Why retailers/brands should make time to evaluate and understand what type of technical approach and platform will work best for the organization – and hold vendors to high standards of transparency in the sales cycle
Why 2019 should drive greater integration of commerce and content, and enable brands' ability to deliver both faster than ever
Released:
Mar 1, 2019
Format:
Podcast episode
Titles in the series (13)
EP003: Karthika Mayo of e.l.f. on how to improve sales and delivery of new commerce solutions: In her work as a project/program manager in the retail and travel space, Karthika Mayo focuses on building out digital solutions for direct-to-consumer brands and retailers. In this episode, we discuss: Her recent work with cosmetics company e.l.f. to re... by Cuppa Commerce