44 min listen
Ep002: Gabrielle Hase of Soleberry on figuring out your digital strategy
FromCuppa Commerce
ratings:
Length:
46 minutes
Released:
Feb 25, 2019
Format:
Podcast episode
Description
In her consulting work at Soleberry over the past 13 years, Gabrielle Hase has helped both established retailers and startup brands grasp how the digital space impacts customer behavior online and offline, giving her clients a deeper understanding of their consumer.
In this episode, we discuss:
How her new UK-based digital venture, CatDogFish, helps her keep in touch with the market and gives depth to the advice she’s offering clients
The differing challenges facing today’s "digital first" startups vs. established consumer brands – and what each needs to do to keep both their product strategy and their brand story pointed in the right direction
How to appeal to today’s "fickle and promiscuous" consumers, who expect weekly if not daily engagement from their favorite brands
Why your digital strategy MUST be driven from the very top of the organization to have any chance to succeed
Why the biggest challenges for direct-to-consumer businesses include "the hygiene factor" and getting your data in order
Her view that 2019 is the year to figure out your strategy for Voice
In this episode, we discuss:
How her new UK-based digital venture, CatDogFish, helps her keep in touch with the market and gives depth to the advice she’s offering clients
The differing challenges facing today’s "digital first" startups vs. established consumer brands – and what each needs to do to keep both their product strategy and their brand story pointed in the right direction
How to appeal to today’s "fickle and promiscuous" consumers, who expect weekly if not daily engagement from their favorite brands
Why your digital strategy MUST be driven from the very top of the organization to have any chance to succeed
Why the biggest challenges for direct-to-consumer businesses include "the hygiene factor" and getting your data in order
Her view that 2019 is the year to figure out your strategy for Voice
Released:
Feb 25, 2019
Format:
Podcast episode
Titles in the series (13)
EP003: Karthika Mayo of e.l.f. on how to improve sales and delivery of new commerce solutions: In her work as a project/program manager in the retail and travel space, Karthika Mayo focuses on building out digital solutions for direct-to-consumer brands and retailers. In this episode, we discuss: Her recent work with cosmetics company e.l.f. to re... by Cuppa Commerce