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    Ep001: Chuck Cantrell of LiveArea on omni-channel strategy

    Ep001: Chuck Cantrell of LiveArea on omni-channel strategy

    FromCuppa Commerce

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    Ep001: Chuck Cantrell of LiveArea on omni-channel strategy

    FromCuppa Commerce

    ratings:
    Length:
    42 minutes
    Released:
    Feb 21, 2019
    Format:
    Podcast episode

    Description

    Chuck Cantrell, Director of Strategic Commerce Consulting for LiveArea, shares his thoughts on how direct-to-consumer brands and retailers can achieve omni-channel success, despite myriad internal/external challenges and competitive threats. Chuck outlines how focusing on the "Zero Moment of Truth" and and a customer-first philosophy can orient all of your omni-channel efforts.
    Released:
    Feb 21, 2019
    Format:
    Podcast episode

    Titles in the series (13)

    Host Doug Hollinger interviews industry insiders to get their insights for where digital commerce is going – and how to maximize your ecommerce and digital marketing investments. Designed for digital and ecommerce professionals keeping up with trends while cutting through the noise in today’s complex market. Sponsored by Concierge Commerce, the ecommerce vendor selection platform.